So why is vintage playing such a big role in the movies? Well it could be a larger reflection on our society at the moment. With the onset of climate change and other environmental problems people are beginning to recognize "new" things and the constant consuming of products as part of the problem and turn to vintage items for more peace of mind. Vintage can also be easier on one's wallet which further drives the second hand purchasing.
Movie makers are not the only ones picking up on this. Harpar's Bazzaar has a "shop your closet" artlce. http://www.harpersbazaar.com/fashion/fashion-articles/shop-your-closet-0109 When the suppliers of couture are recognizing that no one wants to/is able to go shopping, that is significant. We, as a culture, feel it is right to “be” responsible with our actions and diligent with our money at this moment.
It's also important to notice that often times new clothes are "vintage new". Forever 21's current limited collection actually looks circus inspired, much like Nicholas Saunder's, Weasley Bros packaging. http://www.forever21.com/Default.asp?cookie_test=1.
So You Think You Can Dance have also uses the "new vintage" look with a little twist of punk... or zombie.
http://www.youtube.com/watch?v=sNSOMXKOtMw&feature=related
http://www.youtube.com/watch?v=0onr4wJmaBI&feature=fvw
http://www.dailymotion.com/video/x6y39y_ramalama-sytycd-wade-robson_creation
Those costumes look quite similar to Bellatrix's apparel. Vintage victorian punk.
Could the “new vintage” be a marketing attempt to keep people connected to material things during this time where people are making the connection between consumerism and its consequences. Things they can afford but that will still make them content. Perhaps the “new vintage” marketing could also be directed to lessen the guilt of those who have money and are feeling unsettled about buying new fashions when other people can not afford it. This a way for them to be special with new vintage clothes while still not standing out from the crowd too far. If the well known fashion designers were to create designs which were recognizable as expensive, that might alienate those who could not afford the trendy designs. Dressing upper class and separating ones self drastically from the lower classes may not be a statement that many people want to make.
Despite the pending politics with the new style, I love vintage. For fashionistas vintage items will always be the thing which completes one's wardrobe. It just happens that vintage items are what the closet is mostly comprised of right now.
Movie makers are not the only ones picking up on this. Harpar's Bazzaar has a "shop your closet" artlce. http://www.harpersbazaar.com/fashion/fashion-articles/shop-your-closet-0109 When the suppliers of couture are recognizing that no one wants to/is able to go shopping, that is significant. We, as a culture, feel it is right to “be” responsible with our actions and diligent with our money at this moment.
It's also important to notice that often times new clothes are "vintage new". Forever 21's current limited collection actually looks circus inspired, much like Nicholas Saunder's, Weasley Bros packaging. http://www.forever21.com/Default.asp?cookie_test=1.
So You Think You Can Dance have also uses the "new vintage" look with a little twist of punk... or zombie.
http://www.youtube.com/watch?v=sNSOMXKOtMw&feature=related
http://www.youtube.com/watch?v=0onr4wJmaBI&feature=fvw
http://www.dailymotion.com/video/x6y39y_ramalama-sytycd-wade-robson_creation
Those costumes look quite similar to Bellatrix's apparel. Vintage victorian punk.
Could the “new vintage” be a marketing attempt to keep people connected to material things during this time where people are making the connection between consumerism and its consequences. Things they can afford but that will still make them content. Perhaps the “new vintage” marketing could also be directed to lessen the guilt of those who have money and are feeling unsettled about buying new fashions when other people can not afford it. This a way for them to be special with new vintage clothes while still not standing out from the crowd too far. If the well known fashion designers were to create designs which were recognizable as expensive, that might alienate those who could not afford the trendy designs. Dressing upper class and separating ones self drastically from the lower classes may not be a statement that many people want to make.
Despite the pending politics with the new style, I love vintage. For fashionistas vintage items will always be the thing which completes one's wardrobe. It just happens that vintage items are what the closet is mostly comprised of right now.
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